# Issue 32

Ad Type | Desktop Billboard | Desktop Tablet / Rectangle | Tablet Leaderboard | Smart Phone Standart Wide Banner | Smarth Phone Rectangle | Data point
--- | --- | --- | --- | --- | --- | ---
Ad Size | 970x250 | 300x250 | 728x90 | 320x50 | 300x250 | Data point
Retina Ad Size | 970x250 | 300x250 | 728x90 | 320x50 | 300x250 | Data point
Expanded Size | N/A | N/A | N/A | N/A | 640x960 | Data point
Expanded Direction | None(Leave behind 970x90) | N/A | N/A | Up | N/A | Data point
Looping & Max. Length of Anim. | :15max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | Datapoint
Frames per Second | 18fps | 24fps | 24fps | 24fps | 24fps | Data point
Max Initial Load File Size(k) | 60k | 50k | 50k | 100k | 200k | Data point
Max Full Load File Size Flash/Rich Media (k) | 100k (1.2MB for video) | 100k (2.2MB for video) | 100k (2.2MB for video) | 60k | 60k | Data point
Max Expanded File Size | 60k | 60k | 60k | 60k | 60k | Data point
Max Expanded File Size: HQ, Double Density/Retina | N/A | N/A | N/A | 60k | 60k | Data point
Accepted formats | Panel: Layered PSDs built to size or fla's & swf's (both fla & swf needed together) Video: .mov or .avi (.mov preferred) | gif/.jpeg, .swf, rich media, html | .gif/.jpeg, . swf, rich media, html | GIF, JPG, Animating GIF, PNG | GIF, JPG, Animating GIF, PNG | Data point
3rd Party Tracking Accepted | yes | yes | yes | Y (1 click & 1 impression tracker per each ad size, both standard & expanded states) | Y (1 click & 1 impression tracker per each ad size, both standard & expanded states) | Data point
Sound Allowed | Yes, on click | Yes, on click | Yes, on click | N/A | N/A | Data point
Video Allowed | See Notes | Yes, on click | Yes, on click | N/A | N/A | Data point

Notes

CTA: Include a "(X) close" button at the top right of the panel
970x90 leave-behind: include applicable branding. Format: .gif or .jpg.
Video: Panel should be designed with an area reserved for video. Must have coding for player controls (minimum of stop/play, mute/unmute). Video files cannot be third-party served.
For more information, including style guides please visit : www.iab.net/risingstars

Cannot expand on Homepage or Leaderboard. (For Video Enabled 300x250s: Minimum required controls = Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control).
Audio must be user initiated (on click: mute/ un-mute); default state is muted.)

Cannot expand on Leaderboard.
Must provide backup .gif/ .jpg along with any swf/html 5 creative

Expandable Ads Should be HTML5.
Please see list of certified vendors for Mobile Rich Media.

Expandable Ads Should be HTML5.
Please see list of certified vendors for Mobile Rich Media.

Data point