# Issue 32

Ad Type | Desktop Billboard | Desktop Tablet / Rectangle | Tablet Leaderboard | Smart Phone Standart Wide Banner | Smarth Phone Rectangle | Data point
--- | --- | --- | --- | --- | --- | ---
Ad Size | 970x250 | 300x250 | 728x90 | 320x50 | 300x250 | Data point
Retina Ad Size | 970x250 | 300x250 | 728x90 | 320x50 | 300x250 | Data point
Expanded Size | N/A | N/A | N/A | N/A | 640x960 | Data point
Expanded Direction | None(Leave behind 970x90) | N/A | N/A | Up | N/A | Data point
Looping & Max. Length of Anim. | :15max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | 3 loop limit, 15 sec max | Datapoint
Frames per Second | 18fps | 24fps | 24fps | 24fps | 24fps | Data point
Max Initial Load File Size(k) | 60k | 50k | 50k | 100k | 200k | Data point
Max Full Load File Size Flash/Rich Media (k) | 100k (1.2MB for video) | 100k (2.2MB for video) | 100k (2.2MB for video) | 60k | 60k | Data point
Max Expanded File Size | 60k | 60k | 60k | 60k | 60k | Data point
Max Expanded File Size: HQ, Double Density/Retina | N/A | N/A | N/A | 60k | 60k | Data point
Accepted formats | Panel: Layered PSDs built to size or fla's & swf's (both fla & swf needed together) Video: .mov or .avi (.mov preferred) | gif/.jpeg, .swf, rich media, html | .gif/.jpeg, . swf, rich media, html | GIF, JPG, Animating GIF, PNG | GIF, JPG, Animating GIF, PNG | Data point
3rd Party Tracking Accepted | yes | yes | yes | Y (1 click & 1 impression tracker per each ad size, both standard & expanded states) | Y (1 click & 1 impression tracker per each ad size, both standard & expanded states) | Data point
Sound Allowed | Yes, on click | Yes, on click | Yes, on click | N/A | N/A | Data point
Video Allowed | See Notes | Yes, on click | Yes, on click | N/A | N/A | Data point
Notes | CTA: Include a "(X) close" button at the top right of the panel 970x90 leave-behind: include applicable branding. Format: .gif or .jpg. Video: Panel should be designed with an area reserved for video. Must have coding for player controls (minimum of stop/play, mute/unmute). Video files cannot be third-party served. For more information, including style guides please visit : www.iab.net/risingstars | Cannot expand on Homepage or Leaderboard. (For Video Enabled 300x250s: Minimum required controls = Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control). Audio must be user initiated (on click: mute/ un-mute); default state is muted.) | Cannot expand on Leaderboard. Must provide backup .gif/ .jpg along with any swf/html 5 creative | Expandable Ads Should be HTML5. Please see list of certified vendors for Mobile Rich Media. | Expandable Ads Should be HTML5. Please see list of certified vendors for Mobile Rich Media. | Data point